![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/504ed26f4d-1681917130/0_castera4.jpg)
Domaine Castéra
brand identity
redesign
Franck Lihour comes from a family of winegrowers: he is the fifth generation to head the Domaine Castéra. His wines are widely recognized and distributed in France and abroad.
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/ee6184a330-1678457485/castera_1a.jpg)
It is with a desire to " freshen up " its image and to liberate the Domaine from a certain form of convention that the Atelier Soubiran commissioned us to guide Franck.
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/61468247fd-1678376141/0_castera.jpg)
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/dfacb14d96-1682503266/castera_11.jpg)
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/1e14135f50-1682503275/castera_13.jpg)
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/aa13b48422-1682503287/castera_10.jpg)
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/eddf2aa021-1678457738/castera_5.jpg)
Inspired by the inscriptions carved in the old stones of the domain's various buildings, we imagine a straightforward identity where the Kessler typeface from Production Type blossoms in large paper areas.
The "fleur de vie" — a characteristic element of the Domaine — wanders around on the labels depending on the orientation of the vines that compose the vintages.
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/61ff8f5209-1678457686/castera_3.jpg)
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/167fb8c8bf-1678457787/castera_6.jpg)
Epure, attention to paper, elegance of the bottles, the new graphic history initiated by the winemaker affirms the personality and ambitions of Castéra: to produce precise, precious, timeless wines.
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/4258304a60-1678457808/castera_7.jpg)
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/8f89d455a7-1678457947/castera_9.jpg)
![](https://www.ramel-luzoir.fr/media/pages/projects/domaine-castera/4391492114-1678457902/castera_8.jpg)